CURRENT ISSUE
Measuring Beef Cow Productivity and Performance
by Dr. Ben Crites, Director of Commercial and Industry Relations
The best cow isn’t necessarily the one that produces the biggest calf. She is the cow that consistently and efficiently converts the resources available to her into a marketable calf, breeds back quickly, calves early in the calving season, and does it profitably — year after year.
Finding the Balance: Cow Efficiency and Carcass Value in the Updated $API and $TI
by Dr. Jon DeClerck, ASA EVP
As we have shared more information about the updated $API and $TI, three changes have received a lot of attention: $API places downward pressure on mature cow weight, carcass weight carries more relative emphasis, and marbling carries less relative emphasis than before.
Fall Focus 2026: Reflections on the Past and Future
by Rose Oie
The American Simmental Association’s 2026 Fall Focus brought ASA members, staff, and trustees together in Bozeman, Montana, August 28 through September 1. Over the five days, attendees moved through mixed farm tours, a full day of industry ducation, a recognition dinner with some real breed history in the room, and the ASA Board of Trustees fall board meeting.
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