CURRENT ISSUE


by Dr. Jon DeClerck, ASA EVP
The Responsibility to Improve
There are moments in an association’s history when standing still is the easier choice. This is one of them.
by Chris Ivie, Eastern Region
As I try to gather my thoughts for my last Viewpoint as an ASA Trustee, thoughts are running through my head about how much I have learned over the past six years.
by Rose Oie
Shifting the focus from individual cow performance to whole-herd productivity can help producers find the “best” cow for their operation.
The American Simmental Association (ASA) is introducing two new annual awards designed to recognize producers who exemplify the practical application of performance-oriented cattle production: the ASA Seedstock Producer of the Year and the ASA Commercial Producer of the Year.
by Rose Oie
The American Simmental Association’s 2026 Fall Focus brought ASA members, staff, and trustees together in Bozeman, Montana, August 28 through September 1. Over the five days, attendees moved through mixed farm tours, a full day of industry education, a recognition dinner with some real breed history in the room, and the ASA Board of Trustees fall board meeting.