by Tim Clark, North Central Region

We have all heard the saying, “change is inevitable, progress is optional.”

by Dr. Ben Crites, ASA and IGS

My first few months with the American Simmental Association have flown by, and I have been fortunate to travel, meet, and interact with members and breeders across the country.

How the AJSA Shapes Industry Leaders

by Cloe Tolar

Tom Hook has been involved in SimGenetics from a very young age, participating in AJSA events that helped shape his values, career, and future.

by Lilly Platts

Beef is one of the most popular proteins in the US, with demand remaining strong despite a higher per-pound price.

by ASA Staff

R.A. “Rob” Brown Jr. of Throckmorton, Texas, passed away peacefully Friday, November 7, 2025. Brown was an early leader in the Simmental breed, serving as president of the ASA Board of Trustees in 1974.

by Audrey Redalen

Kentucky Simmental Association’s Fall Simmental Sale

September 27, 2025 • Lexington, KY

Auctioneer: Cody Lowderman, IL

Sale Manager: Haefner Marketing, IL

February

1 Hartman Cattle Company’s 12th Annual Simmental Bull Sale — Tecumseh, NE

1 Kline Simmental Ranch’s 14th Annual Bull Sale — Hurdsfield, ND

2 46th Annual Gateway “Breeding Value” Bull Sale — Lewistown, MT

by Larry H. Maxey, founder and superintendent, NAILE Fullblood Simmental Shows

Our Pioneers — “Ike” Part 1

Remembering the history of the Simmental breed and its people.

Introducing Simmental to North America

Parisien, the first Simmental bull imported to North America, not only served as a genetic start for many breeders, but also as an ambassador for the breed.

The Effects of Thawing Method on Consumer Palatability Ratings of Beef Strip Loin Steaks

Kansas State University Extension

The objective of this study was to determine palatability differences in beef strip loin steaks among various US Department of Agriculture-approved thawing methods, and those commonly utilized by consumers.

Beef × Dairy Crossbred Management to Enhance Profitability, Resource Efficiency, and Sustainability in Beef Systems

Paul Beck, Oklahoma State University Extension

The US beef cow herd is at historic lows, increasing the need for reliable sources of high-quality beef, reducing feeder cattle availability, and making challenging break-evens for cattle feeders.

Elanco Animal Health Shifts Focus to US, Redefining Livestock R&D and Manufacturing

by Andrea Bedford, Bovine Veterinarian

Elanco Animal Health is restructuring its global operations, shifting investment toward the US, while reducing parts of its overseas footprint.

What’s Driving Canada’s Veterinary Drug Shortage and Why it Matters

by Andrea Bedford, Bovine Veterinarian

In Canada, the veterinary community is ringing alarm bells.

Colorado Simmental Association Holds Annual Meeting

Tours, honors, and networking were part of the Colorado Simmental Association’s (CSA) 55th annual meeting on November 9, 2025.

DNA Testing Requirements for Herdsires

In January, ASA membership voted to require a DNA test (GGP-100K genomic panel) on all herd bulls/natural service sires born on or after January 1, 2025.

by Lilly Platts

The Jenson family operates an up-and-coming SimGenetics, Angus, and Gelbvieh seedstock business, built on decades of experience running commercial cattle.