Remembering the history of the Simmental breed and its people.
A look back at ASA’s advertising efforts
While the breed has changed significantly since the American Simmental Association’s founding, one thing has remained steady: a commitment to crossbreeding. Advertisements like the one below were created in the 1970s, advertising the maternal strengths of the Simmental cow, and the monetary benefits commercial producers could see from utilizing crossbreeding. .
Have you visited simmental.org lately?
The entire website has a new look highlighting cattle sales, industry events, ASA’s programs, marketing opportunities, and breeders’ resources. simmental.org makes it easy for you. Breeders’ resources include information on:
© SimGenetics
© Simple trait selection
© Genetic improvement tools
© Frequently asked questions
