by Lilly Platts
TInternational Genetic Solutions (IGS) and the American Simmental Association had a strong presence at the 2026 NCBA Convention, held in February in Nashville, Tennessee.
The International Genetic Solutions (IGS) collaboration was on display during the 2026 NCBA Cattle Convention in Nashville, Tennessee. The IGS pavilion grouped partners on the tradeshow floor, giving attendees the opportunity to learn about the industry-leading partnerships. The novel IGS Pavilion allows for a larger footprint, greater traffic, and a wider cross-section of visitors to that portion of the trade show floor.
ASA and SimGenetics were well-represented, with staff and members of the ASA Board of Trustees on-site throughout the event to interact with attendees, share about SimGenetics, and answer questions. SimGenetics breeders, AJSA members past and present, and industry partners attending Cattle Con took in the ASA booth and IGS pavilion throughout the week.
ASA staff collaborated with the Grant Company to film segments for IGSTV during the event. Filmed in the IGS booth, these educational and promotional segments will be released throughout the coming year, highlighting genetics, DNA, ASA programs, and more.
The 2026 event saw record-breaking attendance, with over 9,400 people gathering from across the country at the Music City Center in downtown Nashville. The 2027 NCBA Cattle Convention will again be held in Nashville, February 2–4.
