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ASA Publication, Inc.
What are Your Customers Really Thinking?
by Lilly Platts
Seedstock producers work consistently to make sure catalogs present the most pertinent information to commercial customers.
by Tim Clark, North Central Region
We have all heard the saying, “change is inevitable, progress is optional.”
by Dr. Ben Crites, ASA and IGS
My first few months with the American Simmental Association have flown by, and I have been fortunate to travel, meet, and interact with members and breeders across the country.
How the AJSA Shapes Industry Leaders
by Cloe Tolar
Tom Hook has been involved in SimGenetics from a very young age, participating in AJSA events that helped shape his values, career, and future.
by Lilly Platts
Beef is one of the most popular proteins in the US, with demand remaining strong despite a higher per-pound price.
by ASA Staff
R.A. “Rob” Brown Jr. of Throckmorton, Texas, passed away peacefully Friday, November 7, 2025. Brown was an early leader in the Simmental breed, serving as president of the ASA Board of Trustees in 1974.
by Audrey Redalen
February
1 Hartman Cattle Company’s 12th Annual Simmental Bull Sale — Tecumseh, NE
1 Kline Simmental Ranch’s 14th Annual Bull Sale — Hurdsfield, ND
2 46th Annual Gateway “Breeding Value” Bull Sale — Lewistown, MT
by Larry H. Maxey, founder and superintendent, NAILE Fullblood Simmental Shows
Our Pioneers — “Ike” Part 1
Remembering the history of the Simmental breed and its people.
Introducing Simmental to North America
Parisien, the first Simmental bull imported to North America, not only served as a genetic start for many breeders, but also as an ambassador for the breed.
by Lilly Platts
The Jenson family operates an up-and-coming SimGenetics, Angus, and Gelbvieh seedstock business, built on decades of experience running commercial cattle.
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