CURRENT ISSUE
ASA Publication, Inc.
by Lilly Platts, photos by the Grant Company
Missouri’s contribution to the beef industry and Simmental breed is immense and was the focus of a day-long showcase hosted by the Missouri Simmental Association at Fall Focus 2025.
by Greg Burden, South Central Region
by Lilly Platts
The industry’s push for larger carcass weights continues to put pressure on commercial producers who must also maintain a productive, profitable cow herd. Dr. Jamie Courter, Assistant Professor and State Beef Extension Specialist at the University of Missouri, explored this dichotomy during Fall Focus 2025.
by Lilly Platts
Developing heifers is one of the biggest investments in the beef business, and ensuring that heifers are set up for a successful breeding season is essential.
by Larry H. Maxey, founder and superintendent, NAILE Fullblood
by Lilly Platts
Cow size is a constant topic of conversation in the beef industry, and the ideal weight varies by environment and program.
Developing leaders through friendship, networking, and communication skills!
by Josie Phillips
NOVEMBER
8 Gibbs Farms’ 20th Annual Bull & Replacement Female Sale — Ranburne, AL
8 MSA Fall Harvest Sale — Springfield, MO
by Callie Cooley, ASA Publication Business Manager
Sire Source has been a trusted reference for cattle producers since its initial release over 15 years ago. Since then, it has expanded in size and evolved with the times.
