
CURRENT ISSUE
ASA Publication, Inc.
by ASA Staff
The American Simmental Association Board of Trustees has completed its search for the next Executive Vice President (EVP).
Dr. Jon DeClerck has been chosen by the ASA Board of Trustees to serve as the next EVP, following Dr. Wade Shafer’s official retirement on June 30, 2025; DeClerck will begin his official duties on July 1, 2025.
by Lilly Platts
Producing food, from beef to vegetables, requires a significant amount of labor. Statistics show a concerning shortage of labor, which poses a serious threat to the future of agriculture. New Acres has set out to help close gaps and solve this issue.
by Lilly Platts
The beef industry relies on many technologies, from simple to complex. New innovations are always entering the market, and producers are tasked with balancing the cost and benefit of a new product. Canadian rancher, entrepreneur, and forward-thinker Sean McGrath finds value in many technologies, new and old, and shares how he balances these decisions by focusing on overarching goals.
Heifers play a role in cow herd inventory and the feedlot. Heifer placement in the feedlot is an early indicator of cow herd expansion trends. Two pieces from Oklahoma State University and Nebraska Extension explore these dynamics.
by Derrell S. Peel, Oklahoma State University Extension Livestock Marketing Specialist
by Joseph Hensgens, South Central Region
I would like to wish everyone a Happy New Year as we get straight to a busy start for many of our respective operations. As always, we can’t control Mother Nature so all we can do is pray for guidance and be thankful for all we have been blessed with.
by Luke Bowman, director of SimGenetic Development
ASA is fortunate to have a team of beef industry professionals, with a wide variety of experience, available to represent the Simmental breed. The ASA Educational Specialists or “SimSpecialists” team covers the US attending sales, presenting at educational events, and serving as a resource for seedstock and commercial breeders alike.
by Carter Hall
When applying to become an AJSA trustee, I stated that I am from a rural town in a small state.
Our Pioneers — Old Cattlemen of the Southern California Deserts, Part II
by Larry H. Maxey, founder and superintendent, NAILE Fullblood Simmental Shows