by Kathy Shafer, Integrated Media & Technology
Advertising your business through digital platforms can be an effective way to reach customers. However, because of the number of options available and the complexity of the modern digital landscape, knowing where to start can be difficult. ASA is working to stay ahead of the curve in digital marketing, and has established tools available for you to take advantage of.
The world of marketing is evolving, and cattle breeders are finding new ways to connect with potential buyers beyond traditional methods, like print ads or word of mouth. Search engine ads have emerged as a powerful tool in digital advertising to reach target audiences, increase visibility, and reach new clients. However, for many breeders who only market cattle once a year and advertise for a limited time before their sale, running a successful digital campaign on their own is often unrealistic. That’s why the Simmental Strong Campaign was created: to make digital advertising a viable, turnkey solution for breeders. By participating in ASA’s established campaign with proven success, breeders gain access to expert strategy, optimized targeting, and the benefits of collective reach — without the need for long-term ad management or high upfront investment.
Targeted search engine ads are one of the most effective ways to reach potential customers.
Benefits of Joining the Simmental Strong Campaign
Our Simmental Strong Digital Campaign integrates your marketing message into an established, high-performing campaign: placing it alongside compelling content that promotes the value of SimGenetics. This approach delivers your message directly to producers of all breeds. By participating in the Simmental Strong Campaign, breeders can take full advantage of digital advertising without substantial investment. There’s no need to run your ad for months, waiting for search engines to pinpoint your target audience. By joining the campaign, you inherit the collective machine learning and optimization of the established Simmental Strong ads, and avoid the cost of launching an individual campaign from scratch, which can cost thousands of dollars. This allows your ad to perform effectively from the start, bypassing the typical lengthy learning period required for new campaigns.
Take Advantage of a Proven Approach
Our streamlined approach helps you achieve success with digital advertising without navigating it alone. Here’s how it works for you:
1. Defined Audience
The Simmental Strong Campaign pinpoints the ideal audience for your genetics, targeting commercial cattle producers, seedstock buyers, and regional producers who are actively seeking the unique value SimGenetics bring to a herd. There’s no need to define your audience—the campaign has already done it for you.
2. Platform
With the Simmental Strong Campaign, you’ll be part of a coordinated effort across platforms like Google Search Ads, YouTube, and Gmail. The campaign leverages these platforms to ensure your message is visible to the right people without you having to figure out the best channels on your own.
3. Budget
The Simmental Strong Campaign offers a group advertising opportunity that allows you to leverage the benefits of collective spending. By participating, your ad will be part of the Simmental Strong umbrella, benefiting from the strength and visibility of an already-established campaign.
4. Performance
As part of the Simmental Strong Campaign, you’ll receive performance tracking and insights into how your ad performed.
Contact ASA Publication, Inc., to get started:
