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Trustee Viewpoint Maureen Mai

by Maureen Mai, Western Region

As the New World Screwworm makes its entrance into Texas, it becomes just another challenge to the American rancher.

From the Headquarters - Jackie Atkins, PhD

  by Dr. Jackie Atkins, director, Science and IGS Operations

How we think matters!

The quality of our thoughts impacts all aspects of our lives: our relationships with family, friends, coworkers, with our own selves, our communities, the success of our work, our financial security, our homes, our mental and physical health.

2026 Golden Book Awards

by Lilly Platts
 
Two longtime Simmental breeders have received the Association’s highest honor. 
 

John B. Collier, Stephenville, Texas

  • Golden Book Award
  • Gibbs Farms

Lifetime Promoter Awards - 2026

Jim Butcher, Lewistown, Montana

 
Jim Butcher is a lifelong SimGenetics breeder and leader in the industry. From his family’s Gateway Simmentals and Lucky Cross, to holding state, regional, and national leadership positions, Jim has been instrumental in the growth of the Simmental breed.
  • Author: Lilly Platts, Editor
  • Lifetime Promoter
  • Doug Parke
  • Jim Butcher

Thorson Talks ASA and SimGenetics

by Lilly Platts

Current chairman of the American Simmental Association Board of Trustees, Ryan Thorson, discusses his Simmental story and leadership role. 

  • Author: Lilly Platts, Editor

Collecting the Data That Powers Genetic Evaluation

by Elizabeth Dressler, ASA Lead Geneticist 

As rapidly as technology is advancing, it might be tempting to think that genetic progress happens automatically, somewhere behind the scenes without you. But that is far from the truth.

  • Author: Elizabeth Dressler, PhD
  • International Genetic Solutions
  • Genetic Evaluation
  • Phenotypes
  • Mature Weight
  • Heifer Pregnancy

Dr. Jackie Atkins and Steve McGuire Recognized by BIF

by ASA Staff 

The Beef Improvement Federation (BIF) held their 58th Annual Symposium in Boise, Idaho, June 1–4. ASA’s Dr. Jackie Atkins and Steve McGuire were recognized by BIF for their contributions to the organization, and the genetic progress of beef cattle. 

  • BIF Pioneer Award

Heifer Pregnancy EPD: Expanding the Maternal Trait Toolbox

by Dr. Elizabeth Dressler, ASA Lead Geneticist 

The new heifer pregnancy (HP) expected progeny difference (EPD), available for all animals on Herdbook.org beginning the week of May 18, 2026, provides another tool for maternal trait selection.

  • Author: Elizabeth Dressler, PhD
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